Packaging, labelling & coding
How to create a label
06 October, 2004 by John Brennan | Supplied by: insignia Pty Ltd
In today's increasingly competitive retail environment, product recognition is everything. Now more than ever there is a major focus on product presentation and hence the creation of the product label is extremely important
Print quality for flexible packs
10 September, 2004
Developing retail packaging can be a minefield for marketers irrespective of whether you are an experienced campaigner with strong brands that offer leverage for newly created products or the new kid on the block with a great idea that will allow you to displace those firmly entrenched brands.
Alternative to canning
06 September, 2004 | Supplied by: Tetra Pak
Tetra Pak technology has made it possible to create a paper-based packaging material that is rugged enough to withstand the high temperatures of retorting
