Even pharmaceuticals are expected to attract attention with alluring wrappings. Most packaged products additionally carry both consumer and supplier information.
Graham Packaging Company, a maker of blow-moulded plastic containers, has unveiled a technology that gives users design freedom and flexibility in creating a packaging identity never before available in plastic.
In today's increasingly competitive retail environment, product recognition is everything. Now more than ever there is a major focus on product presentation and hence the creation of the product label is extremely important
Developing retail packaging can be a minefield for marketers irrespective of whether you are an experienced campaigner with strong brands that offer leverage for newly created products or the new kid on the block with a great idea that will allow you to displace those firmly entrenched brands.