Reflex muscles in on supplement market with shrink sleeve design

Chadwicks Sleeves has worked with sports and health supplement manufacturer Reflex Nutrition to create primary branding shrink sleeves for its range of ready-to-drink products.

The 10 variants of the shrink sleeves were produced using special inks to create a black and silver metallic finish for pre-workout, energy and diet drinks across the Reflex Nutrition range.

Chadwicks Sleeves worked closely with Reflex Nutrition during the product development stage to ensure brand consistency and high impact shelf appeal to give visibility within the increasingly competitive marketplace.

Reflex Nutrition products.

“This project highlights Chadwick’s ability to provide solutions to a multitude of products and niche market sectors. The metallic finish on a sleeve product like this is not straightforward and it shows the level of technical expertise we have at Chadwicks,” said Chadwicks Sleeves Business Development Manager Richard Cutworth.

“This range is an important development for us and the product finish was crucial. Chadwicks provided the right consultation and technical expertise to help ensure we achieved the required look for the brand,” said Julian Wright, Marketing Manager at Reflex nutrition.

Chadwicks has more than 50 years of experience in the flexible packaging industry and is a world leader in pre-cut lid manufacture and a supplier of choice in shrink sleeve production.

Part of the Flexible Packaging Division of the Clondalkin Group, Chadwicks works with its sister company Nyco, a shrink sleeve manufacturer based in Switzerland, to provide a joint service to multisite European buyers. This means Chadwicks, together with Nyco, can provide a wider range of print processes, including UV flexo, gravure and offset litho.