Linerless fruit lid for avocado twin pack

Ravenwood Packaging has helped a UK fresh produce business, Minor, Weir and Willis, transform its avocado packaging, replacing non-recyclable pre-printed flow wrap with a linerless fruit lid applied using Ravenwood’s Nobac 5000L.

The linerless format was selected for its recyclability, and reduced plastic use and packaging waste, alongside its design flexibility and potential to reduce the packaging’s carbon footprint.

Developed from concept to production in around six months, the project involved collaboration across packaging, machinery, technical, operational and commercial teams, including design development and transit trials. The fruit lid printing was undertaken by UK-approved linerless printer Reflex Group.

While production speed was not the primary objective, the new format has received an overwhelmingly positive response from both retailers and consumers. The pack’s distinctive presentation has helped it stand out on-shelf, with consumer feedback translating into a significant uplift in sales versus the previous base.

The exact sales increase remains commercially confidential, but the business describes it as one of the strongest trends seen across the range.

“This project demonstrates that sustainable packaging can do much more than reduce material,” said Jan Rees, Ravenwood’s UK and Middle East Sales Manager. “The new linerless format has given us the opportunity to completely refresh the product presentation, create greater shelf stand-out and deliver something that consumers have responded to extremely positively.”

The success of the packaging format is now supporting a wider rollout of linerless across the fresh produce range, including passionfruit and mango.

Image: Supplied