Tetra Pak optimistic about 100% juice sales
Product innovation and growth in developing markets are key factors indicating future growth prospects for 100% juice, according to a Tetra Pak report.
The Tetra Pak 100% Juice Index reports that the combination of emerging growth hotspots and slowing decline in established markets is stabilising 100% juice and bringing it back to growth, despite global economic slowdown and the debate around sugar.
The report highlights that 100% juice remains a significant part of the average consumer diet, with more than 40% of people drinking it every day, and consumers indicating they are willing to pay a premium for juices they associate with healthy choices.
Growth is tipped to come from products that meet consumer needs focused on health and out-of-home consumption — trends that are particularly strong with influential millennials.
The industry has responded with innovation in three key areas:
Vegetable nutrition: Vegetable blends, where vegetables and fruit are combined, lowering the natural sugar content and adding health benefits, are now the fourth most popular 100% juice flavour globally. New product launches using vegetables as an ingredient tripled in 2015 compared with 2012.
All natural: Over the last six years, not from concentrate (NFC) juice has gained market share compared with reconstituted products, rising from 25% in 2009 to almost 30% in 2015. New launches for products that make ‘all natural’ claims have seen a compound annual growth rate of 25% between 2012 and 2015 — especially those with no additives and/or preservatives.
Specialty 100% juice: More than 60% of consumers globally say they are interested in products with proven health benefits. As well as adding vegetables into the mix, producers are increasingly offering ‘fortified with’ or ‘vitamin-enriched’ 100% juice. In 2015, fortified products with functional health benefits in immunity, heart health, digestion, bone health, brain health and beauty made up two-thirds of new product launches.
The Tetra Pak report also highlights potential for 100% juice in emerging markets, with significant growth already taking place in China and Brazil, and other hotspots in countries such as Malaysia, India and Indonesia.
The Tetra Pak 100% Juice Index report is based on market insights through the company’s partnership with customers around the globe, as well as research findings from 7000 consumers in seven countries.
Diageo will build a distillery to produce the company's first China-origin single malt whisky.
The technique is fast and requires only a minimal amount of material to perform, potentially...
The agency is taking action to help prevent Salmonella contamination throughout the...