Unlocking the benefits of avocados across the value chain
Through its ‘Whole Tree’ approach, Westfalia Fruit aims to maximise value from every part of the avocado tree and every grade of fruit. The holistic strategy is designed to support resilience, operational efficiency and minimal waste across the value chain.
Operating across the full avocado category, Westfalia Fruit supplies fresh whole fruit across multiple quality tiers, including good, better, best and organic, alongside a broad portfolio of convenience and processed products such as guacamole, smashed avocado, pulp, oil, dried, frozen and IQF formats. Fruit that does not meet fresh market specifications is redirected into high-value processing, ensuring consistent utilisation and supply while supporting sustainability objectives.
Building on this foundation, the company is now striving towards its zero-waste, total crop use ambition, with initiatives designed to convert avocado by-products into commercially valuable materials. These initiatives focus on transforming by-products such as avocado skins and stones into wide-ranging applications, including use in cosmetics, natural pigment extracts and colourants, and fibre and starch extraction to convert into sustainable packaging materials.
Future projects are already under evaluation as the company works towards a fully integrated process to extract these valuable compounds from what would otherwise be classified as ‘waste’.
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