Take a look behind Nestlé's factory doors, virtually

To facilitate more factory visits without the need to travel onsite, Nestlé is deploying a combination of virtual and augmented reality technology to bring an immersive factory experience to life. By virtually opening its factory doors to the outside world, Nestlé aims to reinforce trust with many different stakeholders while also reducing the carbon footprint linked to physical visits.

Using a virtual reality headset, the ‘Immersive Factory Experience’ allows visitors to gain insights into how Nestlé products are made. They are able to observe the safety, quality and health measures applied in its manufacturing operations and immerse themselves in the science and technology behind its brands. The experience is currently available in three languages (English, Spanish and Portuguese) with more languages to be added soon.

The first pilot was launched earlier this year at its Nutrition factory in Jalisco, Mexico. Nestlé has rolled out this virtual experience across several markets in Latin America with plans to expand to other locations. 

Image credit: Nestlé