Australians love their chocolate

More than half of Australia’s population consumes at least one chocolate bar in an average four-week period, so it’s safe to say that we’re a nation of chocolate fans.

But according to research from Roy Morgan, that’s just the tip of the iceberg. It has revealed that the majority of chocolate bar eaters also eat chocolate blocks in an average four weeks, and more than a quarter eat boxed chocolates.

And the chocolate fervour doesn’t stop there. Chocolate-bar eaters are more likely than the average Aussie to consume other chocolate treats. Almost three out of every 10 eat chocolate-coated biscuits in an average seven-day period (versus the population average of 21.8%), and their consumption of hot chocolate and chocolate-flavoured milk is also above average.

Chocolate-bar eaters vs population average for other chocolate consumption

Source: Roy Morgan Single Source (Australia), April 2015–March 2016, n=15,074

In the 12 months to March 2016, 17.4% of Australians 14+ consumed at least one Cadbury 50 g chocolate bar in an average four-week period, ahead of Kit Kat (12.8%), Cadbury-owned Cherry Ripe (11.8%), Mars Bar (9.3%) and Snickers (6.7%). Of the country’s 15 most widely consumed chocolate bars, 10 are owned by Cadbury.

“The latest results from Roy Morgan confirm what many of us already suspected: when it comes to chocolate, there’s no such thing as moderation,” said Norman Morris, industry communications director, Roy Morgan Research.