Packaging, labelling & coding
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Labelling & coding machinery
How to create a label
06 October, 2004 by John BrennanIn today's increasingly competitive retail environment, product recognition is everything. Now more than ever there is a major focus on product presentation and hence the creation of the product label is extremely important
Print quality for flexible packs
10 September, 2004Developing retail packaging can be a minefield for marketers irrespective of whether you are an experienced campaigner with strong brands that offer leverage for newly created products or the new kid on the block with a great idea that will allow you to displace those firmly entrenched brands.
