With the development of DataLase, Sherwood Technology has produced a virtual labelling technique that eradicates the need to use adhesive labels on packaging.
Within the Australia New Zealand Food Standards Code (the Code) there are a number of provisions that food manufacturers need to be aware of when using flavourings in foods.
Even pharmaceuticals are expected to attract attention with alluring wrappings. Most packaged products additionally carry both consumer and supplier information.
In today's increasingly competitive retail environment, product recognition is everything. Now more than ever there is a major focus on product presentation and hence the creation of the product label is extremely important
Developing retail packaging can be a minefield for marketers irrespective of whether you are an experienced campaigner with strong brands that offer leverage for newly created products or the new kid on the block with a great idea that will allow you to displace those firmly entrenched brands.