Label proofing

Hally Labels
Tuesday, 18 April, 2006

Hally Labels has streamlined the proofing process for new or updated labels. 'Proof Manager', a web-based proof approval system, allows Hally to eliminate the time-consuming task of emailing a PDF to a client or distributing printed copies.

The old system had a number of drawbacks, especially when a PDF or printout was copied to a number of executives within a client company. Each person would make changes or additions, resulting in increased time and effort coordinating all the changes (there could be four or five versions going backwards and forwards) and deciding on the final design.

Hally now uploads new label designs and changes onto the web-based system. The system then sends an email to the client with a 'click-through' link, together with a log-in code and password. This allows any number of people within an 'approval group' to view it, and make notes and changes directly on screen. This is virtually an 'online conference' process. The client's notes, approvals, changes or additions are then submitted back to Hally, and a fresh version published on the website for final approval or further reworking.

Hally's clients have appreciated the fact that no special software is involved.

Being entirely web based, there is no software to install or new programs to learn. Customers use their familiar web browser to access the files and make the necessary changes to the proof online. Once a label is approved it is archived in an online database, with a clear audit trail. Every change is date-stamped; it takes all the guesswork and potential for errors out of the process.

The customers can call up any of their labels, at any time, to be re-submitted with changes, or simply re-ordered.

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