Rosella ladles up paper-based soup cartons
Australian food brand Rosella has begun using cartons in place of cans for some of its soups. Traditional cans will be subbed out for Tetra Pak’s carton-based Tetra Recart packaging with four of its new-release flavours of soups: condensed tomato, tomato roasted pepper, carrot and potato, and pumpkin.
Weighing 60% less than cans, the packaging is designed to occupy up to 30% less space on shelves and 20% less space in transport vehicles. It therefore provides environmental and logistical advantages, and is also easy to open and pour.
Designed for shelf-stable food products traditionally filled in cans, glass jars or pouches, the retortable carton packaging is suitable for ingredients of almost any size such as vegetables, tomatoes, beans, baked beans, sauces, soups and ready meals. The packaging can help to maintain freshness and keep food safe at room temperature, all without the need for any preservatives.
“I am immensely proud of what we have been able to achieve in partnership with Tetra Pak with the relaunch of the Rosella Soup range. Our switch to the Tetra Recart package allows us to reduce our environmental footprint and contribute to a more circular economy, while also delivering the classic taste of Rosella’s iconic soups for Aussies to enjoy,” said Rosella CEO Michael Bartholomew.
Tetra Pak’s Andrew Pooch said that the adoption of the carton would help the soups become more sustainable.
“There is a lot of focus on end-of-life at the moment, but in reality over 99% of packaging impact to climate change has occurred before products hit the shelf,” Pooch said. “We are thrilled to be playing a role in the transformational journey of an iconic homegrown brand like Rosella by helping their products become more sustainable. It’s great to see Rosella be the first brand in the Australian market to make the switch to Tetra Recart packages.”
The soups are now available from Coles and Woolworths and some independent supermarkets around Australia.
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