New sustainable packaging toolkit for marketers

The Australian Food and Grocery Council (AFGC) and the Australian Packaging Covenant (APC) are launching a new toolkit that will assist marketing professionals’ awareness of sustainable packaging design and end-of-life.

The toolkit was developed through a series of consultation sessions with marketing professionals. It includes an interactive e-learning program that was developed with assistance from Net Balance Foundation and Change2.

The toolkit covers:

• Introduction to sustainability and sustainable packaging.
• The APC and its requirements and objectives.
• The aspects of the Sustainable Packaging Guidelines.
• Aligning marketing strategy and packaging design.
• The role for marketing and communications professionals in packaging design.

“In many companies, decisions about packaging design are not made by packaging teams alone; sales and marketing personnel also play a significant role,” said Tanya Barden, AFGC Policy Director Sustainability, Trade and Innovation. “Indeed, marketing personnel often have the ultimate decision over choices in packaging.

“By improving their understanding of the principles of sustainable packaging, we believe the toolkit can make a positive contribution to reducing the environmental impacts of packaging across the whole supply chain.”

The toolkit is available from www.packagingcovenant.org.au/toolkit.