The Magnum Ice Cream Company partners with Seabin for wrapper clean-up
The Magnum Ice Cream Company (TMICC), owner of Streets ice cream in Australia, has established a new partnership with Seabin to help prevent and reduce marine pollution across Australia’s coastlines.
Seabin’s pollution‑capture units collect and analyse waste data from marinas and urban harbours, providing insights into the types of plastics most commonly found in these environments. Its waste monitoring in Sydney Harbour found that soft plastics (18.69%) are the second‑largest category of waste collected, behind microplastics (54.77%) — with data indicating that around 1% of all plastic food wrappers recovered are Streets ice cream wrappers. While that is a small proportion of the overall total, it still represents thousands of individual pieces of ice cream packaging entering the harbour — waste that can be easily prevented from getting there in the first place.
The new partnership will focus on identifying opportunities to measure, monitor and reduce the proportion of Streets‑related soft plastic ice cream litter found in Sydney Harbour over time.
Scott Mingl, General Manager ANZ at The Magnum Ice Cream Company, said: “This partnership is about taking practical steps: supporting technology that helps remove plastics, working with real data that shows where waste may be coming from, and engaging with communities to encourage responsible disposal. We’re pleased to work with Seabin and to use these insights to help guide our long‑term approach.”
Pete Ceglinkski, CEO at Seabin, said, “If you’re part of the problem, you should be part of the solution. We all love ice cream — and because of that, everyone has a role to play.
“This partnership is a milestone for Seabin. We’re proud to work with TMICC to help address their plastic footprint, and we value their transparency in acknowledging their role and responsibility in keeping Sydney Harbour cleaner.
“We hope this dynamic partnership sets a precedent for other FMCG businesses to follow suit and prepare for the new and emerging nature‑positive market.”
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