Tetra Pak announces collaboration with food tech incubator

Tetra Pak has announced its collaboration with Fresh Start, an Israel-based food technology incubator that works with startups to provide technological solutions to the challenges facing global food systems.

This initiative will combine Tetra Pak’s industry knowledge with Fresh Start’s solutions, with the aim to contribute to improving resilience in food systems. Its portfolio of solutions includes Bountica, a fermentation-based mechanism that prolongs the shelf life of food and beverage products and Alteco, a device which helps production facilities manage their energy consumption.

The collaboration will allow Tetra Pak to share its knowledge in developing new food solutions directly with food innovators in Israel through tailored consulting sessions. Fresh Start will also provide opportunities for the startups to engage directly with Tetra Pak, assisting them with access to product development centres and support for research and development.

Rodrigo Godoi, Vice President, Processing Portfolio Management, Tetra Pak, said: “We are excited to collaborate with Fresh Start as together we can push boundaries and perspectives to drive much-needed development and innovation. The current food system is not sufficiently resilient to meet the demands of our growing population.”

Noga Sela Shalev, CEO, Fresh Start, said: “Our collaboration with Tetra Pak marks a significant opportunity to accelerate the development of solutions from our startups that will prepare our food systems for future use.”

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