Bulla and Coles to raise funds for 1m meals for Aussies in need

Coles and Bulla will join forces to raise funds from the sale of ice cream to help SecondBite provide the equivalent of up to one million meals for Aussies facing hardship.

From 28 September until 25 October, the companies will donate 20 cents from every individual and bulk pack or tub of Bulla and Murray Street ice cream sold at Coles supermarkets.

SecondBite CEO Steve Clifford said: “The great thing about Australians is that we do care about our neighbours and those in our community who have fallen on tough times.

“This donation will really impact our ability to increase capacity, get more trucks on the road collecting food and ultimately feed more Aussies in need. It’s such an honour to work with large Australian businesses like Bulla and Coles which are so invested in the community.”

The initiative kicked off a day before the International Day of Awareness of Food Loss and Waste and as demand for food relief increases in Australia.

Bulla Director and founding family member James Downey said: “We are privileged to partner with SecondBite in conjunction with Coles to support their work rescuing and redistributing good food to those in need right across Australia. SecondBite supports over 1100 community food programs while at the same time reducing waste to landfill. This partnership will help continue their work making a real difference to people’s lives.”

Image credit: iStock.com/TanyaSid