ABB appoints A1 Electric as distributor for energy-efficient product

ABB Australia Pty Ltd

Tuesday, 16 February, 2021

ABB appoints A1 Electric as distributor for energy-efficient product

ABB Australia has appointed A1 Electric Motors as its new National Distribution Partner for synchronous reluctance motor (SynRM) solutions and packages with IE5 efficiency. .

From February, A1 Electric Motors will distribute ABB’s SynRM solutions, which now meet the new IE5 ultra-premium energy efficiency class defined by the International Electrotechnical Commission (IEC).

The move is designed to expand ABB’s reach across the country.

A1 Electric Motors will be authorised to provide customers the complete supply and installation services available in ABB’s SynRM motor and drive portfolio nationwide.

ABB said its synchronous reluctance motors consume less energy than traditional motors, allowing users to reduce their operational costs and achieve their environmental targets through reduced carbon emissions.

“Variable speed drives together with electric motors can reduce electricity consumption by up to 25%, which is huge because electric motors usually make up the bulk of a plant’s energy consumption,” Chris Cheong, Director at A1 Electric Motors, said.

A1 Electric Motors has already worked with Campbell’s Australia by installing ABB’s synchronous reluctance motor and variable speed drive in a refrigeration compressor at the Campbell’s plant in Shepparton.

“The numbers clearly showed a 14% reduction in energy costs, whereas I expected savings around the 6–7% mark,” said Mark Hyland, Environmental and Safety Manager at Campbell’s Australia.

“Now we can help a wider customer base to recognise those same benefits,” Cheong said.

Rory Paltridge, Division Manager for Motors and Generators at ABB in Australia, said A1 Electric Motors was a highly sought-after partner for the company’s national distribution program.

“ABB looks forward to witnessing an even greater expansion of the value they provide to an extended geographical base, not just in the food and beverage industries, but also across water, wastewater, and all the processing application customers looking to go electric and digital,” he said.

Image credit: ©

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