Get smart at AUSPACK


Thursday, 12 January, 2017



Get smart at AUSPACK

AUSPACK is a free, ‘must attend’ event for everyone involved in the ready meals and high-volume catering markets.

  • AUSPACK 2017
  • 7–10 March 2017
  • Sydney Showground
  • Free registration: www.auspack.com.au

AUSPACK 2017 will see more than 350 exhibitors demonstrate and explain their products and services to more than an estimated 6000 visitors. More than 1200 brands in the processing, packaging, materials, components and materials handling sectors will be on display at the Sydney Showground, at Sydney Olympic Park, from 7–10 March (incl).

Packaging is getting smarter all the time — make sure you are too

At AUSPACK you will be able to find out about all the latest equipment, trends, themes and directions in both active and intelligent packaging. Currently estimated at $5.3 billion globally, and expected to reach $7.8 billion/year by 2021, smart packaging is an important growing trend that is particularly relevant to the ready meals market.

In the intelligent packaging space, Australian companies exhibiting at AUSPACK are developing solutions for brand owners that enable the development of experience-rich marketing campaigns; relay vital information on nutritional content and product provenance; and provide a platform for authentication, traceability and brand protection. 

While active packaging is a relatively mature market, intelligent packaging is in a high growth phase, spurred by printed electronics, the cloud and the Internet of Things, which combined create a new frontier for packaging manufacturers and exciting opportunities for food and beverage manufacturers.

Intelligent packaging technologies incorporated or embedded in a pack (like codes and tags) provide a means to access information, check authenticity, monitor product conditions, receive and store data as well as deliver messages to customers, shippers and brand owners.

An important application for Australian manufacturers is proving product provenance and authentication, particularly for those exporting into Asian markets where counterfeiting is rife and where consumers seek assurance that a product is genuinely Australian.

Product identification and inspection expert Matthews Australasia (Stand 56 at AUSPACK 2017) has worked with New Zealand company Trust Codes to provide high-end infant formula processor Camperdown Dairies with a groundbreaking platform to allow Chinese consumers to quickly check the authenticity and provenance of its products using their smartphones.

The system prints each tin of infant milk formula with a unique QR code with human-readable information managed by Matthews’ iDSnet software. The printed QR code allows consumers to scan and identify the individual product and report its history, among other information.

In another local development, packaging equipment supplier Result Group (Stand 38 at AUSPACK 2017) has partnered with IDlocate, a traceability and anticounterfeit solutions provider, to deliver a consumer-facing authentication platform which enables unique QR coding systems to be printed on packaging. By scanning the code with any smartphone or handheld device, consumers have direct access to a range of data in real time — including growing information, ingredient details, promotional offers, export origin and serving suggestions.

Benefits to brand owners include the ability to check supply chain and distribution without needing third-party feedback, and the capability to understand consumer-buying behaviour firsthand, plus being able to build product-relevant custom content and share it with consumers instantly.

Augmented Reality is another exciting technology being used by brands to create engaging and immersive experiences for consumers. Omniverse Foster Group (Stand 27 at AUSPACK 2017) will be demonstrating advances made to its 3D immersive packaging technology which it introduced at AUSPACK 2015. The company will showcase how it is taking AR to the next level of digital platforming, enhancing the technology’s ability to bring brands to life.

See the latest food processing equipment as well

Wednesday, 8 March will be the inaugural Processing Day at AUSPACK 2017.

“Each show we grow the processing side of AUSPACK and this will continue in 2017 with more exhibitors providing more processing machinery and solutions than ever before. Processing Day will be launched as part of AUSPACK, highlighting the latest and best the industry has to offer,” explained Luke Kasprzak, Portfolio Director – Industrial Division, Exhibitions and Trade Fairs.

“Multiple processing events will be held throughout the day with dedicated educational sessions, workshops, meetings and networking gatherings. Processors and processing machinery suppliers will discuss issues industry is currently facing and learn how the latest technology can help them to overcome those.”

Register online now

Attendance at AUSPACK is free — register online at www.auspack.com.au now so you will be able to walk straight in and start discovering what you need to make your business more efficient and profitable.

2017 AIP National Technical Forums

Alongside AUSPACK, the Australian Packaging & Processing Machinery Association (APPMA) and the Australian Institute of Packaging (AIP) will be hosting the 2017 National Technical Forums. This three-day educational program will cover a broad range of topics relating to the theme ‘Innovation & Design’ and feature a range of national and international speakers.

Appealing to those in management positions (including design, development, marketing, production, engineering, supply chain and logistics personnel), as well as  equipment suppliers, raw material providers, users of packaging, retailers and consumers, the forums will add depth and networking opportunities to those visiting AUSPACK.

The 2017 AIP National Technical Forums will be held as a part of Packaging & Processing Week at the Sydney Showground, Sydney Olympic Park, from 7–9 March 2017.

Visit aipack.com.au/event-registration to show your interest in attending this event.

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