Mondelēz International was seeking a standard pack for the launch of its Trident chewing gum brand into the German market that could be produced within a short timeline.
Working together, the RPC Bramlage and RPC M&H Divisions devised a solution combining two standard products — the 100 mL Pharma bottle from RPC Market Rasen (M&H Division) with the Pharma Secure closure from RPC Massmould (Bramlage Division).
The round Pharma bottle is lightweight and easy to handle with a large decoration area for effective branding. The Pharma Secure closure incorporates a tamper-evident band for product security and features a finger lift for easy opening by the consumer.
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