Owens-Illinois has launched a Global Design Book to provide inspiration for brand owners and design agencies looking for fresh ideas in glass for their foods and beverages. The company has drawn together more than 100 glass designs from around the world and the collection illustrates the beauty, versatility, brand differentiation, colour, shape and decoration variations available in glass.
Glass provides an emotional reach into consumers’ deepest needs. Its unique values — purity, quality, premiumness, sustainability, health — and its design versatility come together to create a tight bond between a unique consumption experience and the product and brand promise.
The entries are new product designs developed over the last few years by the company’s design teams either from a received brief or with customers’ design agencies across each of the five continents on which the company operates. They illustrate the different cultural norms which provide design cues for brands in each location.
The book relates a narrative of brand image and consumer trends over recent years. It tells of the growth of craft, of premiumisation or of healthy hydration.
Phone: 03 9236 2311
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