Owens-Illinois embossed wine bottles

Glass container maker Owens-Illinois has launched internally embossed wine bottles providing Australian and New Zealand winemakers with striking glass packaging design alternatives.

O-I’s internal embossing technology enables grooves on the inside of bottles, creating distinctive decoration while providing a smooth exterior for easy labelling.

O-I has manufactured two concepts at its Adelaide plant featuring standout swirl and dot patterns. Other designs are available to customers wishing to explore this branding opportunity.

The internally embossed wine bottles also provide consumers with a reveal effect as designs are revealed when wine is poured from a bottle. Internal embossing of wine bottles follows O-I’s recent use of the technology in the beer segment.

Western Australia’s Gage Roads Brewing Co launched Australia’s first application of internal embossing in the beer market in June last year.