Avery Dennison labelling papers

Avery Dennison has introduced four labelling papers made from recycled pulp and alternative fibres aimed at the premium packaging segment including wine and spirits, craft beverages, gourmet food, beauty and fragrances.

The range consists of three papers made from 100% recycled fibres and one from hemp fibres.

Fasson rPaper Black FSC 100% recycled (50% PCW and 50% PIW) is a black, core tinted, uncoated paper designed to provide a visually striking label for various applications. Its black colour is designed to have a seamless look, avoiding white edges or revealing whiteness from the back of wine bottles. This paper can eliminate bleeding problems in ice buckets and has printability and embellishment compatibility.

Fasson rMartelé Black FSC 100% recycled (50% PCW and 50% PIW) is an uncoated, matte paper with a ‘hammered’ tactile embossed finish. It matches the current portfolio’s non-recycled Martelé Black, allowing for integration into existing labelling solutions. Similar to the rPaper Black, this paper can also eliminate the problem of black ink bleeding in ice buckets and, being pulp-coloured, provides a clean appearance by avoiding the label’s white edge and backside.

Fasson rMartelé Blanc FSC 100% recycled (50% PCW and 50% PIW) is also an uncoated, matte paper with the same ‘hammered’ tactile embossed finish as rMartelé Black. This specific product will be available later this year and it matches the non-recycled Martelé Blanc in the current portfolio, allowing for integration for existing lines of wine and other high-end products. Additionally, it offers printability with all the standard print methods and embellishing techniques.

Fasson Hemp 50% FSC paper provides a natural and bulky touch and feel with its white uncoated, matte surface — suitable for premium organic products. It offers a sustainable alternative to traditional wood pulp only-based papers and uses 50% hemp fibres. Its high-grammage facestock also makes it suitable for labels that feature embossed or debossed details.