Cadbury packaging receives a recycled-plastic boost
In the UK and Ireland, Mondelēz International is moving to 80% recycled plastic packaging for its Cadbury sharing bars.
Starting from 2025, in a phased approach, the project aims to cover approximately 300 million Cadbury sharing bars.
The packaging, created in collaboration with Amcor, is made using AmPrima recycle-ready solution and incorporates AmFiniti recycled material.
To help consumers understand more about the packaging and how to recycle it, the Cadbury wrap features on-pack labels plus a QR code to access more information about the brand's initiatives, including a consumer-friendly explanation of mass balance. Consumers can also access a tool for the local recycling locations.
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