PET bottles for yoghurt drinks launched in China

The Yili Group is the largest dairy producer in China and one of the fastest growing companies in the country. A privately owned business, Yili Group is engaged in processing and manufacturing of milk products, including ice-cream, powdered milk, sterilised milk and fresh milk.

Following a period of sustained economic growth in China, during which time consumer income levels and spending power have increased, the beverage market has seen a shift to more natural, ‘healthy’ beverages. Yili’s new range of yogurt drinks is intended to attract active, health-conscious consumers with growing expendable income.

Yili’s Liquid Milk Division engaged Sidel to design the PET bottle for the new Changyi yoghurt drinks. The project was conducted collaboratively, as Sidel made small adjustments to the designs as they were being consumer-tested. These elements included the shape of the bottle’s base, as Yili was searching for longer shelf life and improved rigidity to avoid deformation during transportation without compromising on the distinctive design.