Microwavable packaging for 'heat & eat' range

Monday, 05 July, 2021 | Supplied by: Proseal Australia

Microwavable packaging for 'heat & eat' range

Tray sealing specialist Proseal has helped Asian-inspired food brand itsu diversify into the retail market.

Using the facilities of Proseal’s Test Kitchen, itsu has been able to produce user-friendly microwaveable packaging for its new ‘heat & eat’ range, which includes gyoza, bao bun and ‘hotsu’postu’ food products.

The two companies worked closely throughout the product development stage, trialling different tray concepts, materials and processes to identify the best packaging solution. The packaging needed to be in keeping with the brand and ensure complete product compatibility to maintain the quality and freshness of the products.

“We needed a pack format that created the right impression on-shelf while offering maximum convenience and ease of use for the consumer,” said Bryony Roberts, Packaging Development Manager, itsu.

The company has now commissioned tooling for the three chosen tray designs, suitable for high-speed filling on its GT1 tray sealing machine.

“Proseal provided invaluable support in developing a process that exactly met our criteria, while also being able to provide quality equipment that meets the needs of our busy production line,” Roberts concluded.

Online: www.prosealaustralia.com
Phone: 03 9397 0955
Related Products

BMT Blowscan and Thermoscan rPET bottle perfecting systems

Blowscan and Thermoscan are designed to help manufacturers improve PET bottle performance, reduce...

Henkel Loctite Liofol LA 7837/LA 6265 solvent-free adhesive system for packaging

The system is tailored for applications involving high thermal stresses — in particular...

Klöckner Pentaplast kp Elite Nova MAP tray

Klöckner Pentaplast has launched the kp Elite Nova — a next-generation modified...


  • All content Copyright © 2025 Westwick-Farrow Pty Ltd