Juice brand relaunches with Tetra packaging

When Japan-based Kagome wanted to relaunch its YASAI SEIKATSU 100 series of juice products, the company updated both the ingredients and the packaging, becoming the first product in Asia to adopt the Tetra Brik Aseptic 200 Slim Leaf.

“The renewed product contains carrot fibre, which give a new experience to consumers as if they are eating vegetables,” explains Kouta Hayashi, beverage product planning, consumer division of Kagome.

Kouta said the leaf-shaped panel on the Tetra Brik Aseptic 200 Slim Leaf carton enabled the company to emphasise a keyword that describes the product’s main benefit, providing increased visibility on the shelf without altering the brand image.

“With this innovative package, we will highlight the attractiveness of this constantly evolving product to new customers. In addition, the products with this new package feature the FSC label, that is promoting our environmental credentials too,” said Kouta.

Tetra Pak Marketing Director Yoko Kaji said: “The innovative packaging design provides another element of differentiation that helps Kagome enhance its products’ brand image at a very reasonable investment cost.

“It’s also a good example of an early success with retrofittable shapes,” Yoko said.