Bradman Lake's cool packaging solution

When launching the Froozer range of all natural whole fruit snacks in frozen bars to the market, US manufacturer Cool Frootz faced a packaging challenge.

Its existing packaging process involved manual labour to erect a carton, hand loading of the product and manual closing of the carton. It needed a fully automatic carton forming and closing operation that was flexible enough to handle a wide variety of bar count quantities and had the potential for future expansion as market demand grew.

The Bradman Lake Group, a supplier of packaging technology to the food, consumer and healthcare industry sectors worldwide, provided a solution consisting of a top load cartoner that incorporated an HS double-head carton forming machine, integrated carton takeaway and packing conveyor linked to its RA90 right-angle, lugless, 3-flap carton closer.

The use of a 3-flap lid cover provided Cool Frootz with access to more on product branding, ease of product loading and the flexibility to produce a wide variety of carton sizes and count quantities on the same machine.

“The relationship with Bradman Lake has been crucial to our success in that the equipment has dramatically increased our efficiency,” said Arnie Zweben, founder of Cool Frootz.

Bradman Lake is represented in Oceania by HBM Packaging Technologies.