Shrink sleeves for Wild Juice
Friday, 08 January, 2010
Chadwicks has created three cartoon animal-themed shrink sleeves for Villa Drinks’ newly launched Wild Juice range.
Wild Juice is a soft drinks range for children and is an extension to Villa Drinks’ existing Wild Waters range of flavoured still mineral water.
The drinks manufacturer appointed Chadwicks to handle its shrink sleeves after being impressed by its innovative approach and excellent turnaround on previous sleeving projects.
To appeal to its target market, Chadwicks produced three cartoon animal-themed shrink sleeves for the range, which includes three flavours: Tangy Tiger orange, Cool Croc apple and Party Parrot blackcurrant.
Wild Juice now benefits from a 50 micron extra-high-shrink PVC, high gloss reverse printed with a visibility window.
Richard Godwin, buyer at Villa Drinks, said: “We are very impressed by the service we have received from Chadwicks on all our projects so far. Its shrink sleeves have excellent shrink qualities and run-ability, and we’re looking forward to working on more projects with them in the near future.”
Wild Juice contains 10% real fruit juices, no artificial colours or flavours, no added sugar, added vitamins A, B and C and is available in 270 mL bottles.
Trends in beverage packaging
The recent interpack event brought together international players in bottling, canning and...
NZ produce supply chain eliminates 200m cardboard boxes
Viscount New Zealand has eliminated the equivalent of more than 200 million single-use cardboard...
Well-rounded solution for Carlsberg beer bottles
Together with DS Smith and KHS, Carlsberg has launched a sustainable cardboard pack with rounded...
