Rock lobster exporter improves supply chain efficiency

Microlise, a provider of transport technology solutions, has announced a new contract with Geraldton Fishermen’s Co-operative (GFC), which is claimed to be the world’s largest rock lobster processor and exporter.

Under the partnership, Microlise will support GFC with its delivery management, fleet visibility and safety, and health and compliance technology to help raise performance across every stage of the lobster supply chain.

Luke Olsen, Managing Director — APAC at Microlise, said, “We’re proud to partner with GFC to support such a unique and critical supply chain. By combining our AI-enabled Driver safety systems and advanced planning and optimisation tools with GFC’s deep industry expertise, we can help deliver measurable improvements in safety, efficiency and product quality, directly benefiting their members and customers.”

Michael May, GFC Supply Chain General Manager, said: “Our challenges in delivering maximum value to our members include long transport distances, keeping lobsters in top condition, managing driver safety and responding to the dynamic nature of our industry. Microlise helps us address all of these with a single, integrated system.”

Microlise’s Driver Excellence, AI Driver Distraction Cameras, Planning and Optimisation and Delivery Management solutions, including Electronic Proof of Delivery, are designed to help digitalise and streamline GFC’s planning operations while providing deeper insights and real-time visibility across the supply chain.

The solutions also place a strong focus on driver safety, enabling real-time monitoring of every load in transit, maintaining product quality and reducing transport incidents to ensure safer operations and smoother handovers.

“Safety is a foundation of this investment,” May said. “Protecting our drivers and our members’ product is non-negotiable for us, and Microlise helps raise the bar across the board.”

Looking ahead, GFC is also exploring digital traceability and additional technologies to further modernise its operations and strengthen returns for its members.

Headquartered in the UK with offices in Australia, Microlise has a range of modular, end-to-end transport technology solutions which have been used by more than 2500 companies worldwide, including Woolworths, Coles, Foodstuffs South Island, Foodstuffs North Island, Tesco (UK) and Waitrose (UK).

Images: Supplied