Food distributor modernises its supply chain planning

As food and beverage distributors face mounting pressure to move faster and plan smarter, Rainforest Distribution Corp is implementing AI-driven supply chain technology from Manhattan Associates. The move is designed to give the company real-time visibility across its distribution network and sharper responsiveness to shifting customer demand as it scales.

The Manhattan Active Supply Chain Planning (SCP) was selected to help unify its supply chain functions, transform its end-to-end planning processes, drive higher service levels and support continued growth. The solution is designed to provide greater agility enabled by unified planning, enhanced forecasting accuracy powered by AI-driven insights, and seamless alignment between planning and execution systems.

“As our business continues to scale, the complexity of our supply chain has increased exponentially,” said Alexander Ridings, CEO, Rainforest Distribution. “We needed a modern planning solution that could keep pace with that growth, give our teams a single, trusted view of demand and inventory, and help us serve customers with greater reliability.”

Manhattan Active Supply Chain Planning was chosen to modernise Rainforest’s demand planning, forecasting and replenishment processes, all on a single unified, cloud-native platform. By moving away from fragmented legacy tools to a single planning solution, the company will be able achieve real-time visibility and continuously balance service levels, cost and capacity across its network, while responding faster to changing customer demand.

“Rainforest Distribution operates in an environment where agility, accuracy and responsiveness are critical,” said Stewart Gantt, executive vice president of Global Services, Manhattan Associates. “We are excited to partner with them on this transformation to help them unlock new levels of efficiency and build a more resilient, data-driven supply chain.”

The solution aligns planning and execution around a shared strategy, helping organisations eliminate systemic and operational silos and drive coordinated, enterprise-wide decision-making. Built on Manhattan’s cloud-native, microservices-based Manhattan Active Platform, the solution is engineered to adapt in real time to shifts in demand, labour, orders and capacity, aligning planning functions with execution across distribution and transportation operations.

“Manhattan Active Supply Chain Planning gives us the unified, intelligent platform we were looking for to align our planners, our operations and our strategic growth ambitions,” Ridings said.

Image credit: iStock.com/Goodboy Picture Company