Natural sweetener

Fruit Up is a natural fruit sweetener with an appealing sweetness profile and proven nutritional value, for use in the manufacture of fruit jellies.

Wild’s fruit jelly concept, based on fruit sweeteners, caters to consumers’ desire for products with natural ingredients. Even in the sweet category, consumers continue to seek out products that are both natural and nutritious. With its low glycamic index, Fruit Up is suitable for fruit jellies.

Fruit Up is 100% natural — a composition of different fruit concentrates. Its sweetening intensity is similar to regular sugar. The natural ingredient has no intrinsic flavour but creates a naturally sweet sensation in the final product.

Fruit Up was developed to remain stable in the final product. Adding this natural fruit sweetener eliminates the need to add conventional sweeteners. While developing Fruit Up technology, Wild ensured there would be no problems for fruit jelly manufacturers in using the sweetener in existing production facilities.

Because of its special composition and balanced carbohydrate profile, Fruit Up has a low glycermic index.