Frutarom Bright'n Free Red Rosy all-natural red colour range

In response to the growing demands for vegan eating, Frutarom Natural Colors Business Unit launches Bright’n Free Red Rosy, a clean-label, all-natural red colour range for plant-based meat analogues.

Food manufacturers of vegan/vegetarian meat strive to mimic not only the flavour and texture of meat products, but also the colour. They thus add red colour to get an exact ‘look and feel‘ of meat. The company’s line of red colours is plant-sourced, allergen-free and E number-free.

The colour line is specifically optimised for vegan/vegetarian meat analogue applications. It is highly heat stable and thus suitable for items such as grilled, raw cured and par cooked vegetarian sausages, as well as other foods undergoing a long cooking process.

The red colour line is derived from simple, natural vegetable sources, allowing for transparent labelling. It is kosher-certified and available in a palm-free form. There is no selective extraction; the ingredient is a simple concentration of squeezed plant juices rich in the natural antioxidant pigment anthocyanin.