Chr. Hansen FruitMax Yellow 1000 WSS colour

Thursday, 12 November, 2020 | Supplied by: Novonesis


Bioscience company Chr. Hansen Natural Colors has released a yellow colour made from turmeric.

The FruitMax Yellow 1000 WSS colour can be used across a range of applications such as in confectionery, ice cream, snacks, bakery and meals.

Turmeric produces a bright yellow and is claimed to be a cost-effective alternative to safflower and orange carrot.

The company said special attention had been placed on minimising the ‘off’ taste that can accompany turmeric.

The colouring is suitable for a wide variety of non-transparent packaged foods, as turmeric is known for light sensitivity.

For legislative reasons, FruitMax Yellow 1000 WSS is likely to find its core markets in Europe, Latin America and APAC. It is fully compliant with the EU Colouring foodstuffs guidelines, and therefore is a clean label colour that can be listed as turmeric extract.

Online: www.novonesis.com/en
Phone: 03 9762 9600
Related Products

GoodMills Innovation GOOD NatureRelax clean-label baking ingredient

The GoodMills Innovation GOOD NatureRelax is a clean-label baking ingredient based on wheat germ...

Prosur Get It Natural Toolbox natural ingredient solutions

Food-biotech company Prosur has developed a toolkit of natural ingredient solutions that is...

ADM Fibersol dietary fibre ingredient

ADM has announced that its dietary fibre ingredient Fibersol has now been approved by the...


  • All content Copyright © 2026 Westwick-Farrow Pty Ltd