Chr. Hansen FruitMax Yellow 1000 WSS colour

Thursday, 12 November, 2020 | Supplied by: CHR Hansen Pty Ltd

Bioscience company Chr. Hansen Natural Colors has released a yellow colour made from turmeric.

The FruitMax Yellow 1000 WSS colour can be used across a range of applications such as in confectionery, ice cream, snacks, bakery and meals.

Turmeric produces a bright yellow and is claimed to be a cost-effective alternative to safflower and orange carrot.

The company said special attention had been placed on minimising the ‘off’ taste that can accompany turmeric.

The colouring is suitable for a wide variety of non-transparent packaged foods, as turmeric is known for light sensitivity.

For legislative reasons, FruitMax Yellow 1000 WSS is likely to find its core markets in Europe, Latin America and APAC. It is fully compliant with the EU Colouring foodstuffs guidelines, and therefore is a clean label colour that can be listed as turmeric extract.

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