Nutty ideas welcome

The Australian macadamia industry is bringing its Macadamia Innovation Challenge back for a second year with the aim to generate new packaged food concepts that can inspire the food industry globally and drive new demand for macadamias around the world.

Last year, Challenge 1 saw an impressive array of concepts created by food professionals and students from the food technology field in Australia. Challenge 2 will expand on this with an increased pool of cash and travel prizes, and extension of the campaign to invite participation by entrants from China and Japan, alongside Australia.

Competitors are invited to submit creative concepts for new packaged food products using macadamias. Challenge 2 will explore four product categories:

• Confectionery
• Snacks
• Cereals
• Future foods

Ten shortlisted finalist entries will be invited to pitch their ideas to a judging panel of industry experts and leading food innovators at the finals event and attend the awards ceremony in Byron Bay where four major prizes will be awarded, including two trips to Fi Europe 2019 and an AU$5000 cash grant.

Entries close 3 December 2018. For all the details head to macadamiachallenge.com.