Arla Foods Ingredients appoints distributor for ANZ region

Arla Foods Ingredients and Alchemy Agencies have announced a new distribution partnership for the performance nutrition market in Australia, New Zealand and the Pacific Islands.

Effective immediately, the new agreement covers five key brands in Arla Foods Ingredients’ range of performance nutrition ingredients:

• Lacprodan whey protein isolate, which contains at least 90% protein and offers solutions for ready-to-drink (RTD) sports beverages, gels, powder shakes and protein bars
• Capolac milk mineral concentrate rich in highly bioavailable calcium, magnesium and phosphorus, which is designed to provide benefits for muscle function, healthy bones and body composition
• MicelPure micellar casein isolate containing 86% native protein and being naturally high in calcium for sports nutrition RTD beverages and shakes
• Nutrilac PB-8420 whey and milk protein ingredient that is designed to ensure soft texture, processability and robustness for the outer mass of sports protein bars
• Nutrilac MFGM, which is rich in whey protein and the complex lipids present in milk fat globule membrane designed to support physical performance and strength

The ANZ region has the second highest per capita global spend on sports nutrition products, including bars, drinks and powder shakes, and Australia is the world’s third largest sports nutrition market.¹

Alexander Leufgen, Head of Asia at Arla Foods Ingredients, said: “Arla Foods Ingredients is delighted to welcome Alchemy Agencies as a distribution partner. The new agreement for ANZ/Oceania is an excellent fit for our performance nutrition solutions in this dynamic market. Crucially, it will play a key role in supporting our ambitions in Asia and ensuring our focus on customer centricity and service.”

Tristan Molloy, director of Alchemy Agencies, said: “We are very excited to bring our expertise in gaining sales and creating strong brand value to Arla Foods Ingredients’ performance nutrition ingredients in ANZ/Oceania.”

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Image credit: iStock.com/Valerii Apetroaiei