Innovative ceramic labelling wins Australia’s Best White Wine Bottle award

Taylors Wines has won the Australia’s Best White Wine Bottle category at Australia’s Wine Industry Design Competition for its Promised Land Moscato.

The packaging was awarded for its innovative design, which uses applied ceramic labelling featuring the Taylors seahorse, a branded bottle neck and a fresh white screw cap. The ceramic labelling process involves ceramic inks being screen printed directly onto the bottle. Sydney-based The Collective Design Consultants created the packaging for the final wine in the 10-wine Promised Land range, which was repackaged in late 2012.

The award-winning design.

The entire Promised Land range features the Vanity Barcode, which sees the Taylors seahorse incorporated into a 100% GS1-compliant barcode. Taylors is the first winery in the world to adopt the Vanity Barcode.

The Taylors Wines Vanity Barcode.

Taylors Wines last year won the Australia’s Best White Wine Bottle category for its 2010 Taylors Wines Crooked Horse Semillon Sauvignon Blanc.

“What a compliment to have a quality wine recognised for its aesthetics too,” said Mitchell Taylor, Taylors Wines third-generation Managing Director. “This really does highlight the fact that this wine is a complete package.

“Credit must, of course, go to Margaret Nolan and Rowena Curlewis from The Collective. The award-winning partnership of Taylors and The Collective has proven to be a stellar combination, with the Collective-designed Taylors Winemaker’s Project GSM bottle taking out last year’s award for Australia’s Best Wine Bottle. We are thrilled that they have once again been recognised for their achievements.”

The Australia’s Wine Industry Design Competition is organised by the Association of Australian Boutique Winemakers. A combination of industry experts and designers make up the judging panel.