Three NZ brands, one umbrella

Iconic NZ brands Hubbards, Hansells and Gregg’s Sauces have all been bought by New Zealand company Walter & Wild Limited (formerly HFG Group Limited — a private company, owned by New Zealand investor Harry Hart). With a combined portfolio of more than 500 products, Walter & Wild is set to become a significant force in New Zealand’s fast-moving consumer goods sector.

“The bringing together of Hubbards, Hansells and Gregg’s Sauces under Walter & Wild combines some of New Zealand’s best-known food brands into a food manufacturing powerhouse,” said Harry Hart, owner of Walter & Wild.

“The breadth of expertise, manufacturing capability combined with an understanding of markets, both here and offshore, will drive further growth and innovation. We now have a significant brand portfolio reaching consumers from breakfast to dessert,” said Hart.

“These organisations have a bright future together. The immediate focus will be on bringing the business together, and moving forward, we will be making the most of the strong potential we see for these brands both in New Zealand and offshore.”

Leading brands in the portfolio include Alfa One, Aunt Betty’s, Hansells, Vitafresh, Vitasport and Coconut Collaborative; Hubbards’ mueslis and cereals; and Gregg’s table sauces.

The acquisition of Hansells Food Group now brings the range of Hansells’ brands back to full New Zealand ownership.

The company has also purchased the licences for the supply of Gregg’s tomato, barbeque and steak sauces, and ketchup, as well as the F. Whitlock & Sons Worcestershire sauce in New Zealand, as part of a required divestment undertaking from Heinz Wattie’s.

Image credit: ©stock.adobe.com/au/Butch