Hawke's Bay named Great Wine Capital

Hawke’s Bay has been named a Great Wine Capital of the world, after a stringent selection process that looks at a number of factors including a region’s winegrowing industry, its history, its wine tourism experiences, educational opportunities, business and travel, cities and the region itself.

Hamish Saxton, Hawke’s Bay Tourism CEO, said the significance of being named a Great Wine Capital of the world is a milestone for the region.

“Hawke’s Bay’s inclusion as one of just 12 Great Wine Capitals of the world is of regional and national significance. It is recognition that Hawke’s Bay wines are among the world’s best and that our nation’s winegrowing industry, while still young, offers quality to rival the world’s oldest,” Saxton said.

The bid was led by Hawke’s Bay Tourism on behalf of a working group that included Hawke’s Bay Wine Growers, Hastings District Council, Napier City Council, Hawke’s Bay Airport and EIT/Te Pūkenga. It was supported by New Zealand Winegrowers.

Charlotte Read, General Manager Marketing, New Zealand Winegrowers, said it is a major achievement to be granted the status of Great Wine Capital and it is a testament to the region’s commitment to providing unforgettable experiences.

“To join prestigious wine regions such as Bordeaux, Napa Valley and Adelaide is a proud moment for Hawke’s Bay, and an exciting time for New Zealand wine tourism. This achievement is not only a recognition of Hawke’s Bay’s successes, but a catalyst for further growth in wine tourism, putting Hawke’s Bay, and New Zealand, firmly on the world stage as a must-visit destination for wine lovers,” Read said.

Vines were first planted in Hawke’s Bay in 1851 by Marist missionaries, best known for their red blends and Chardonnay, as well as aromatic whites and Syrah. The region now contains more than 200 vineyards, 125 wine producers and more than 30 cellar doors. It also offers many ways to experience its wines, from well-developed cycle trails to architecture and wine tours in classic cars. The region’s wineries and tasting rooms are scattered throughout plains, mountain peaks, valleys and coastal cliffs.

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