DLibrary acquired by GS1 Australia

GS1 Australia’s mission to provide suppliers, retailers and industry with a state-of-the-art solution to manage and share high-quality product images and accurate consumer-facing product data with trading partners is behind the organisation’s acquisition of digital product photography, online hosting and distribution services provider DLibrary from PMP Digital Pty Ltd.

The DLibrary customer base and digital asset library will be merged into GS1 Australia’s Smart Media platform creating a much wider range of data and digital content at one central location.

GS1 Australia Executive Director and Chief Executive Officer Maria Palazzolo said, “The acquisition of DLibrary also complements the recent Smart Media enhancements to meet country of origin labelling (CoOL) requirements, as well as the expanded Smart Media Content Creation service powered by Brandbank, a Nielsen Group company, to bring local legal compliance and international best practice within the Smart Media service.

“An enhanced Smart Media is for the benefit of GS1 Australia members of all sizes, including the small local brand owner right up to large multinationals. We believe that the acquisition of DLibrary, together with the other enhancements, will position Smart Media as the leading solution for providing digital content to Australian industry.”

GS1 Australia and DLibrary have worked collaboratively to drive industry standards in digital photography, and beyond the acquisition, both companies will continue to work in partnership on digital content projects. This collaboration will provide GS1 Australia members and Smart Media customers with a range of value-added services around creative content and production including stylised photography, CGI, video, social, digital and print.

Image credit: ©stock.adobe.com/au/zapp2photo