Challenge yields 200 ideas for better packaging


Monday, 17 August, 2015


Challenge yields 200 ideas for better packaging

A challenge issued to the world’s designers to create better and more sustainable consumer packaging has resulted in almost 200 design proposals, covering everything from e-book covers to toilet paper packaging.

Swedish company Iggesund Paperboard, which instigated the project, has now selected three winners:

Jessica Bergdahl, Moa Ahlström, and Linnea Löfgren, students from Stockholm, were selected for their tri-function crisps packaging. As packaging, it protects its contents better than a traditional bag and it can also be unfolded and function as a serving bowl. The lid, which is used to close the packaging, can be used to serve dip in.

“Packaging that can offer several functions during its lifetime is always interesting and I’m convinced that we will see more of this type of thing in the future,” commented Bo Wallteg, editor-in-chief of the packaging industry magazine Nord-Emballage and member of the competition jury.

Maikel Roberts from Barcelona designed a packaging system for rolls of toilet or kitchen paper.

“It’s exciting from our perspective as a paperboard manufacturer because it involves an upgrade from plastic wrap to paperboard,” said Staffan Sjöberg, public relations manager at Iggesund Paperboard. “What Maikel has created is a system that allows more to be loaded on every pallet and also gives better exposure at the point of sale. It also probably makes in-store handling easier.”

Maikel Roberts' packaging system for toilet or kitchen paper gives more efficient loading, better in-store exposure and easier in-store handling. ©Iggesund

Bulgarian designer company Alpha Design was the third winner for its proposal for a holder and protective cover for e-book readers.

Image caption: Jessica Bergdahl, Moa Ahlström, and Linnea Löfgren, first-year students at Nackademin in Stockholm, won for their tri-function crisps packaging. ©Iggesund

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