2024 Product of the Year winners unveiled

Monday, 20 November, 2023

2024 Product of the Year winners unveiled

Over 5000 Australian shoppers have voted for their favourite supermarket and everyday products in the annual Product of the Year Awards (POY) for 2024.

With Aussies on a mission to save while they shop, the leading number of Product of the Year category awards were taken out by supermarket chains Coles and Woolworths for their home-brand, deli and bakery products, with Coles taking 19 of the 44 award wins and Woolworths taking home 10 product prizes.

Product of the Year Director Sarah Connelly said: “Whilst snacks and treats were commonplace in the shopping trolley before living expenses started to increase exponentially, these are now classed as luxury items rather than a need, with many shoppers viewing snacks as a low priority when it comes to feeding the family.

“In addition, the POY winner’s trends are also demonstrating that many Australians have health and sustainability as added priorities, with quality and the source of ingredients ranking high in their consideration set, shown by winners such as the Coles Joyful Protein Bar Range and Woolworths Macro Pasture Raised Carbon Neutral Eggs, to name a few.”

Shoppers gave Woolworths the nod as the leading retailer with the best selection of fresh, healthy and organic products. However, value-based supermarket chain Aldi has come out on top as the most affordable.

Hydralyte Plus was back in the winner’s pool and first-time winners include LeVel Beverages, The Gourmet Entertainer for their Dried Gin Food and Tassal with the Australian Tiger Prawns and Tassie Salmon.

Product of the Year category winners have undergone a rigorous testing process. A panel of judges, comprising various industry experts, first tested the products for quality, credibility and innovation. The resulting product finalists were then reviewed and voted on by 5000 Australians. The NielsenIQ research that determines the winners involves evaluating these consumer responses by using their six key innovation criteria, which include: relevance, uniqueness, excitement, likeability, distinctiveness and innovation.

List of food and beverage winners include...

Company Product name Category
Ferrero Nutella Biscuits Sweet Biscuits
Tassal Tropic Co Australian Tiger Prawns 475g Chilled Packaged Seafood (Prawns)
Tassal Tassal Tassie Salmon Lemon Infusions 300g Chilled Packaged Seafood Category (Salmon)
Nestlé Australia Nescafé Original Choc Mocha Inspired By TimTam Coffee
Coles Joyful Protein Bar Range Healthy Snacking
Care Pharmaceuticals Hydralyte Plus Vitamins and Supplements
Pharmacare Laboratories Bioglan Muscle Protect HMB+D3 Wellbeing Support
Woolworths Woolworths Greek Pot Set Yoghurt Yoghurt
Coles Coles Gluten Free Ultimate Choc Chip Cookies Baking Mix 500g Baking Mix
Coles Coles Finest All Butter Puff Pastry Cheese Mini Twists 75g Savoury Biscuits and Crackers
Coles Coles Dairy Free Chocolate BOM Breakfast Drinks
Coles Coles Thick & Juicy Beef Burgers 2 Pack 300g Burgers
Coles Coles Finest Mini Tart Selection 2pk Chilled Desserts
Coles Dreams Crumb True Lemon Meringue Cupcake 2pk Cakes/Cupcakes
Coles Coles Finest Spanish Truffle 3 Month Matured Cheese 140g Cheese
Woolworths Woolworths Chicken Kyiv Bites with Creamy Garlic Filling 400g Crumbed Poultry
Coles Coles Finest Belgian Dark Chocolate range Confectionery
Coles Coles Perform Build Chicken Filled Pasta 360g Convenience Meals
Woolworths Woolworths Thick Cut Beef Eye Fillet 320g Fresh Meat
Woolworths Woolworths Smokey BBQ Slaw Kit Fresh Salad Bags
Coles Coles Sweet Potato Waffle Fries 500g Frozen Sides
Coles Coles Ultimate Gluten Free 40% Choc Chip Cookies 252g Gluten Free Cookies
Coles Express Coles Express Hot Pocket Hot food to go
Coles Coles Finest Australian Lamb Shanks with Massaman Curry Sauce Marinated Meat
Woolworths Macro Free Range Chicken Boneless Butterflied Chicken Moroccan Marinated Poultry
Woolworths Woolworths Lemon & Herb Panko Crumbs Pantry
Coles Cucina Matese Triple Cheese Pasta Sauce 550g Pasta Sauce
Coles Woofin’ Good Peanut Butter Flavoured Dog Treat Biscuits 800g Dog Treats
Coles Coles Grilled Burger Sauce 360g Condiments
Coles Coles Finest Beef with Margaret River Shiraz Sausages 500 g Sausages
Level Beverages Pty Ltd LeVel Lemonade Aluminium Can Beverages
Woolworths Micro Pasture Eggs
Woolworths Woolworths Slow Raised Whole Chicken Fresh Poultry
The Gourmet Entertainer Drink Food 10g ONES TO WATCH — Dried Fruit

The 2024 Product of the Year winners can promote their win from now until the end of 2024 when the 2025 winners will be announced.

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