2024 Product of the Year winners unveiled

Over 5000 Australian shoppers have voted for their favourite supermarket and everyday products in the annual Product of the Year Awards (POY) for 2024.

With Aussies on a mission to save while they shop, the leading number of Product of the Year category awards were taken out by supermarket chains Coles and Woolworths for their home-brand, deli and bakery products, with Coles taking 19 of the 44 award wins and Woolworths taking home 10 product prizes.

Product of the Year Director Sarah Connelly said: “Whilst snacks and treats were commonplace in the shopping trolley before living expenses started to increase exponentially, these are now classed as luxury items rather than a need, with many shoppers viewing snacks as a low priority when it comes to feeding the family.

“In addition, the POY winner’s trends are also demonstrating that many Australians have health and sustainability as added priorities, with quality and the source of ingredients ranking high in their consideration set, shown by winners such as the Coles Joyful Protein Bar Range and Woolworths Macro Pasture Raised Carbon Neutral Eggs, to name a few.”

Shoppers gave Woolworths the nod as the leading retailer with the best selection of fresh, healthy and organic products. However, value-based supermarket chain Aldi has come out on top as the most affordable.

Hydralyte Plus was back in the winner’s pool and first-time winners include LeVel Beverages, The Gourmet Entertainer for their Dried Gin Food and Tassal with the Australian Tiger Prawns and Tassie Salmon.

Product of the Year category winners have undergone a rigorous testing process. A panel of judges, comprising various industry experts, first tested the products for quality, credibility and innovation. The resulting product finalists were then reviewed and voted on by 5000 Australians. The NielsenIQ research that determines the winners involves evaluating these consumer responses by using their six key innovation criteria, which include: relevance, uniqueness, excitement, likeability, distinctiveness and innovation.

List of food and beverage winners include...

The 2024 Product of the Year winners can promote their win from now until the end of 2024 when the 2025 winners will be announced.