2024 Product of the Year winners unveiled
Over 5000 Australian shoppers have voted for their favourite supermarket and everyday products in the annual Product of the Year Awards (POY) for 2024.
With Aussies on a mission to save while they shop, the leading number of Product of the Year category awards were taken out by supermarket chains Coles and Woolworths for their home-brand, deli and bakery products, with Coles taking 19 of the 44 award wins and Woolworths taking home 10 product prizes.
Product of the Year Director Sarah Connelly said: “Whilst snacks and treats were commonplace in the shopping trolley before living expenses started to increase exponentially, these are now classed as luxury items rather than a need, with many shoppers viewing snacks as a low priority when it comes to feeding the family.
“In addition, the POY winner’s trends are also demonstrating that many Australians have health and sustainability as added priorities, with quality and the source of ingredients ranking high in their consideration set, shown by winners such as the Coles Joyful Protein Bar Range and Woolworths Macro Pasture Raised Carbon Neutral Eggs, to name a few.”
Shoppers gave Woolworths the nod as the leading retailer with the best selection of fresh, healthy and organic products. However, value-based supermarket chain Aldi has come out on top as the most affordable.
Hydralyte Plus was back in the winner’s pool and first-time winners include LeVel Beverages, The Gourmet Entertainer for their Dried Gin Food and Tassal with the Australian Tiger Prawns and Tassie Salmon.
Product of the Year category winners have undergone a rigorous testing process. A panel of judges, comprising various industry experts, first tested the products for quality, credibility and innovation. The resulting product finalists were then reviewed and voted on by 5000 Australians. The NielsenIQ research that determines the winners involves evaluating these consumer responses by using their six key innovation criteria, which include: relevance, uniqueness, excitement, likeability, distinctiveness and innovation.
List of food and beverage winners include...
|Ferrero||Nutella Biscuits||Sweet Biscuits|
|Tassal||Tropic Co Australian Tiger Prawns 475g||Chilled Packaged Seafood (Prawns)|
|Tassal||Tassal Tassie Salmon Lemon Infusions 300g||Chilled Packaged Seafood Category (Salmon)|
|Nestlé Australia||Nescafé Original Choc Mocha Inspired By TimTam||Coffee|
|Coles||Joyful Protein Bar Range||Healthy Snacking|
|Care Pharmaceuticals||Hydralyte Plus||Vitamins and Supplements|
|Pharmacare Laboratories||Bioglan Muscle Protect HMB+D3||Wellbeing Support|
|Woolworths||Woolworths Greek Pot Set Yoghurt||Yoghurt|
|Coles||Coles Gluten Free Ultimate Choc Chip Cookies Baking Mix 500g||Baking Mix|
|Coles||Coles Finest All Butter Puff Pastry Cheese Mini Twists 75g||Savoury Biscuits and Crackers|
|Coles||Coles Dairy Free Chocolate BOM||Breakfast Drinks|
|Coles||Coles Thick & Juicy Beef Burgers 2 Pack 300g||Burgers|
|Coles||Coles Finest Mini Tart Selection 2pk||Chilled Desserts|
|Coles||Dreams Crumb True Lemon Meringue Cupcake 2pk||Cakes/Cupcakes|
|Coles||Coles Finest Spanish Truffle 3 Month Matured Cheese 140g||Cheese|
|Woolworths||Woolworths Chicken Kyiv Bites with Creamy Garlic Filling 400g||Crumbed Poultry|
|Coles||Coles Finest Belgian Dark Chocolate range||Confectionery|
|Coles||Coles Perform Build Chicken Filled Pasta 360g||Convenience Meals|
|Woolworths||Woolworths Thick Cut Beef Eye Fillet 320g||Fresh Meat|
|Woolworths||Woolworths Smokey BBQ Slaw Kit||Fresh Salad Bags|
|Coles||Coles Sweet Potato Waffle Fries 500g||Frozen Sides|
|Coles||Coles Ultimate Gluten Free 40% Choc Chip Cookies 252g||Gluten Free Cookies|
|Coles Express||Coles Express Hot Pocket||Hot food to go|
|Coles||Coles Finest Australian Lamb Shanks with Massaman Curry Sauce||Marinated Meat|
|Woolworths||Macro Free Range Chicken Boneless Butterflied Chicken Moroccan||Marinated Poultry|
|Woolworths||Woolworths Lemon & Herb Panko Crumbs||Pantry|
|Coles||Cucina Matese Triple Cheese Pasta Sauce 550g||Pasta Sauce|
|Coles||Woofin’ Good Peanut Butter Flavoured Dog Treat Biscuits 800g||Dog Treats|
|Coles||Coles Grilled Burger Sauce 360g||Condiments|
|Coles||Coles Finest Beef with Margaret River Shiraz Sausages 500 g||Sausages|
|Level Beverages Pty Ltd||LeVel Lemonade Aluminium Can||Beverages|
|Woolworths||Woolworths Slow Raised Whole Chicken||Fresh Poultry|
|The Gourmet Entertainer||Drink Food 10g||ONES TO WATCH — Dried Fruit|
The 2024 Product of the Year winners can promote their win from now until the end of 2024 when the 2025 winners will be announced.
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