Webby Award for Beef Essentials iPhone app

Friday, 04 May, 2012

Reactive, Australia’s largest independent digital agency and Meat & Livestock Australia (MLA) have won the judges’ Webby Award in the category of ‘Mobile & Apps - Lifestyle’ for the Beef Essentials iPhone app.

Beef Essentials is a simple and easy-to-use guide for cooking the perfect steak. The app offers advice on selecting the right cuts of beef, the ability to choose from a range of cooking methods and even a cooking timer that tells you when to turn and how long to rest the meat before serving.

“We are thrilled that Reactive has been recognised by such a prestigious global awards show for our work with MLA on the Beef Essentials iPhone app,” said Tim O’Neill, Co-Founder and Joint Managing Director, Reactive. “Reactive has experience in creating mobile apps for some of Australia and the world’s leading brands and we love providing our clients with user-friendly solutions that inspire and engage their customers.”

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