Webby Award for Beef Essentials iPhone app

Friday, 04 May, 2012


Reactive, Australia’s largest independent digital agency and Meat & Livestock Australia (MLA) have won the judges’ Webby Award in the category of ‘Mobile & Apps - Lifestyle’ for the Beef Essentials iPhone app.

Beef Essentials is a simple and easy-to-use guide for cooking the perfect steak. The app offers advice on selecting the right cuts of beef, the ability to choose from a range of cooking methods and even a cooking timer that tells you when to turn and how long to rest the meat before serving.

“We are thrilled that Reactive has been recognised by such a prestigious global awards show for our work with MLA on the Beef Essentials iPhone app,” said Tim O’Neill, Co-Founder and Joint Managing Director, Reactive. “Reactive has experience in creating mobile apps for some of Australia and the world’s leading brands and we love providing our clients with user-friendly solutions that inspire and engage their customers.”

Related News

Two more Italian tomato exporters investigated for dumping

Vegetable producers and processors have welcomed an announcement that the Anti-Dumping Commission...

Global Food Safety Conference to feature LRQA, Cargill, Metro Group and World Bank

Representatives from LRQA, Cargill, Metro Group and the World Bank are among some of the keynote...

Labelling review recommends 'per serving' information be scrapped

The independent review of labelling has issued a recommendation that proposes the declaration in...


  • All content Copyright © 2019 Westwick-Farrow Pty Ltd