Supermarket price wars don’t extend to snack foods: survey

Thursday, 08 March, 2012

A recent survey conducted by Canstar Blue and Colmar Brunton has shown that despite the supermarket price wars, consumers generally prefer premium brands to generic alternatives when it comes to snack foods, regardless of the price.

The first Canstar Blue Taste Awards showed that over half of the participants opted for taste over price when purchasing cheese, yoghurt, frozen vegetables and pies, ice-cream, bread, instant coffee, potato chips, margarine and cracker biscuits.

“The findings show most consumers simply won’t compromise on taste when it comes to snack foods, which suggests the savage price cuts between the major supermarkets impacting milk, fresh fruit and vegetables are unlikely to extend to the snack food market, which is good news for manufacturers,” said Rebecca Logan, Manager of Canstar Blue, in a media release.

Challenger brands seemed to be popular, with participants preferring challenger brands to market leaders. Mainland won out over Bega in the cheese category and Gippsland Dairy beat Yoplait for yoghurt. Aldi proved to be very popular, beating Birds Eye in the frozen vegetables category and both Sargents and Big Ben for frozen pies.

Moccona bucked the trend, however, with the market leader being selected as the favoured instant coffee brand.

In addition, instant coffee consumers appeared to have the strongest brand loyalty, with 68% of consumers always purchasing the same instant coffee brand. In comparison, only 33% of consumers purchasing bread had a loyalty to a particular brand.

Related News

Two more Italian tomato exporters investigated for dumping

Vegetable producers and processors have welcomed an announcement that the Anti-Dumping Commission...

Global Food Safety Conference to feature LRQA, Cargill, Metro Group and World Bank

Representatives from LRQA, Cargill, Metro Group and the World Bank are among some of the keynote...

Labelling review recommends 'per serving' information be scrapped

The independent review of labelling has issued a recommendation that proposes the declaration in...

  • All content Copyright © 2018 Westwick-Farrow Pty Ltd