Lactose-free dairy products: not an oxymoron, but a growth area

Innova Market Insights
Thursday, 12 July, 2012

While ‘lactose-free dairy products’ might sound like an oxymoron, apparently it’s a huge growth area. Innova Market Insights has reported that global launch numbers for lactose-free dairy products more than tripled in the five years leading to 2012.

In 2007, lactose-free dairy products accounted for less than 2.5% of total dairy introductions; by 2012, they made up 4.5% of total dairy introductions. Interest in lactose-free dairy products has been highest in the USA and western Europe, with 10% and 6% respectively of total dairy launches in the past 12 months being marketed as lactose-free.

Lu Ann Williams, Research Manager for Innova Market Insights, puts the growth down to several factors: interest in dairy alternatives, improved labelling, growing awareness of the potential problems associated with lactose intolerance and technological developments allowing the production of better-tasting products.

Rather than just being focused on the specialist dietetic market, lactose-free products are now moving into the mainstream. Large companies have extended their brands with lactose-free alternatives: Danone’s Activia now comes in a lactose-free option, Yoplait has four lactose-free variants and New Zealand’s Anchor dairy brand has released two Zero Lacto lactose-free alternatives.

Already established dairy alternative sectors have the highest share of lactose-free ranges, particularly beverages, with over 30% of products marketed as lactose-free. Creamers accounted for over 9% of introductions in the beverages subsector.

Williams says the increasing presence of lactose-free options in mainstream dairy markets will drive both the dairy sector and the food and drinks market forward.

Related News

Two more Italian tomato exporters investigated for dumping

Vegetable producers and processors have welcomed an announcement that the Anti-Dumping Commission...

Global Food Safety Conference to feature LRQA, Cargill, Metro Group and World Bank

Representatives from LRQA, Cargill, Metro Group and the World Bank are among some of the keynote...

Labelling review recommends 'per serving' information be scrapped

The independent review of labelling has issued a recommendation that proposes the declaration in...

  • All content Copyright © 2020 Westwick-Farrow Pty Ltd