Innovative packaging market to reach US$12.6 billion in 2012
The global active, intelligent and smart food and drink packaging market is set to reach US$12.6 billion in 2012, according to a new report from Visiongain.
Increasing demand for consumer convenience, health awareness, rising food safety concerns and manufacturer concerns for longer shelf life are driving the market, the report says, with a significant growth potential predicted over the forecast period.
“The active, intelligent and smart food and drink packaging is a strong growth market,” said the Visiongain report, which is entitled The Global Active, Intelligent & Smart Food & Drink Packaging Market 2012-2022.
“Having been perceived as a niche market so far, there is significant potential for profitable growth in the active, intelligent and smart food and drink packaging market over the next 10 years which was largely driven by consumers’ and retailers’ preference for longer shelf life and healthy lifestyles worldwide.”
The full Visiongain report is available here.
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