Husky kicks off world tour, forgoes 2013 tradeshows

Husky Injection Moulding Systems has kicked off its Husky World Tour 2013, a series of customer events that will take place throughout the Americas, Europe, the Middle East and the Asia-Pacific region.

The tour commenced with a Beverage Packaging Day in Korea that was attended by more than 100 existing and prospective customers. This will be followed shortly by a Specialty Closures Day in Europe, a Beverage Packaging Day in Latin America and additional tour events throughout the year for customers in the beverage packaging, food packaging, closures, medical and hot runner markets.

The company says the Husky World Tour is a first for the injection-moulding industry, giving current and prospective customers more direct access to Husky’s newest technologies at a local level.

In order to focus on its world tour, the company will forego its participation in 2013 tradeshows, including Drinktec and K2013.

“We are excited about the Husky World Tour 2013 because it will give us a number of ongoing opportunities to showcase our technologies directly to customers throughout the year, while creating a platform for richer, more focused customer interactions,” said Jeff MacDonald, Husky’s Vice President of Marketing.

“In 2012, key industry tradeshows played an important role in helping launch our biggest products and will continue to play a role for us. Having a number of product launches in 2013, this new approach will allow us to introduce our latest technologies as soon as they’re ready.”

Tour events will include presentations and technical demonstrations from Husky and industry experts, along with networking opportunities for attendees. Each tour event will be tailored to customers’ specific market and regional needs.

More information on the Husky World Tour is available at www.husky.ca.