BASF receives Frost & Sullivan award

BASF Australia Ltd
Tuesday, 22 October, 2013


BASF has been presented with the 2013 Product Line Strategy Leadership award from Frost & Sullivan, based on a recent analysis of the European resins for protective coatings market.

Frost says the award recognises the extent to which the product line meets customer base demands, the overall impact it has in terms of customer value and increased market share.

“Due to our combined know-how in the field of resins, pigments and additives, we are able to support our customers in formulation and processes,” said Ulf Neidlein, Vice President Business Management Resins & Additives, Europe.

“This allows us to be seen as a provider of complete coatings solutions rather than pure raw-material chemistry.”

“The market continues to shift away from using high-solvent coatings, and BASF is leading this conversion by replacing alkyds with acrylic dispersions,” said Frost & Sullivan Industry Analyst Roland Heinze.

“The company also looks to replace other conventional technologies to the greatest extent possible with more sustainable ones in order to grow faster than the market.”

The Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development.

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