A2 Corporation to expand its operations into the UK and Ireland

Thursday, 17 November, 2011

A2 Corporation Ltd (A2C) has entered into agreements to establish a sales and marketing joint venture in association with leading UK dairy company Robert Wiseman Dairies PLC.

Founded in 1947 and listed on the London Stock Exchange, Robert Wiseman Dairies operates six major processing dairies and 14 distribution depots in Britain and processes almost a third of fresh dairy milk consumed in Britain on a daily basis.

The joint venture will be engaged in the sourcing, processing, marketing and sale of a2 Milk products on an exclusive basis in the UK and Ireland. Robert Wiseman Dairies will provide processing, distribution, sales and associated support services and A2C will provide intellectual property, know-how and marketing services. The business will be jointly funded within existing resources of A2C and Robert Wiseman.

The UK fresh milk market is around 6.5 billion litres per annum. With a population of around 62 million, the market opportunity for a2 Milk products is estimated at potentially threefold that of Australia. A launch of a2 Milk fresh milk is planned for the northern summer of 2012.

Billy Keane, Managing Director, Robert Wiseman Dairies, said: “By introducing a2 Milk alongside our existing range of fresh milk products we have an exciting opportunity to bring people back to dairy and grow the market for fresh milk in the UK.”

Geoffrey Babidge, Managing Director, A2C, said: “This represents a significant development for A2C. The venture is consistent with our growth plan to establish a niche position in at least one new global milk market as a priority. In addition, it provides a clear demonstration of the building credibility of the A2 proposition and could be expected to provide further momentum for the company in other international markets.”

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