New brand concept for Danfoss

Danfoss has launched a new global brand profile: ‘Engineering Tomorrow’. Along with other changes, the company’s corporate site - www.danfoss.com - has been relaunched.

“I am very happy to share our sharpened profile which enables Danfoss to move to our mission of Engineering Tomorrow,” said Asia Pacific president Ted Wen.

“Our customers here in Asia Pacific have also been involved in the process and with a sharpened profile we will continue to make a difference in the areas of infrastructure, food supply, energy efficiency and climate-friendly solutions. We will grow our business by continuing to provide more advanced solutions for the future needs of modern societies; and from Asia Pacific’s point of view, this is part of our regional development agenda. I look forward to delivering the fruitful results together with the Asia Pacific team.”

Customer feedback was used to develop the new branding. The concept is closely aligned with the group’s strategy, ‘Core & Clear’, which was introduced in 2010.

The company commissioned Cannes-winning director Christoffer Boe to direct a new corporate movie outlining ‘Engineering Tomorrow’. To watch the movie, visit www.danfoss.com/about/engineering-tomorrow.