Ferrero trials recyclable displays
Ferrero Australia is trialling 100% recyclable Kinder Bueno point-of-sale displays. Developed in partnership with Think Display, the displays have been designed to save more than 10,000 m2 of plastic.
A total of 3000 new dumpbins, featuring a biodegradable varnish, will be on display in retail stores around Australia by August. The move will be the first trial of 100% recyclable displays by Ferrero Australia, with each dumpbin set to save 3.75 m2 of plastic.
While in-store shoppers won’t notice a difference, environmentally conscious consumers should welcome the change to 100% recyclable materials, which are unlike polypropylene plastic that goes to landfill at the end of the product lifecycle.
The initiative is one part of Ferrero’s sustainability strategy to reduce the company’s carbon footprint by 2030. Recyclable bamboo moulded clips is another initiative currently being tested to replace plastic Corr-A-Clips in Nutella towers to further reduce plastic going to landfill.
Ferrero’s commitment to sustainability has been recognised locally with the company being named as a finalist for the Business Leadership Award at the New South Wales Green Globe Environment awards in 2019.
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